I think of myself as a social scientist. In order to get hired and to get promoted, we're forced to declare a disciplinary and sub-disciplinary specialty, so I am a psychologist and I am a social psychologist within that. But I think the exciting thing is to think about the social sciences in general and the nature of society. It's one of the hardest things to think about, because our brains aren't designed to think about these emergent entities. We're not good at it.