Larry Winget quote: Don't be different. Different scares people. People won't spend their...

Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique.

Larry Winget

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Larry Winget (2007). “It's Called Work for a Reason!: Your Success is Your Own Damn Fault”, p.115, Penguin

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Don't be different. Different scares people. People won't spend their money on different. They will, however, pay a premium for unique. - Larry Winget

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