Television and radio are what I call sequential media; they're not simultaneous media. With simultaneous media, you can scan your eye down an electronic or print page and pick among six or seven stories you might like and want to read. With television and radio, you have to wait until the guy's finished talking about the balloon boy, which I don't have the slightest interest in, to find out that all hell's broken loose in Baghdad. Because they've chosen that day to start with the balloon boy.