Nir Eyal quote: Many innovations fail because consumers irrationally overvalue the old while...

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal

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Nir Eyal (2014). “Hooked: How to Build Habit-Forming Products”, p.17, Penguin

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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new. - Nir Eyal

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