Everyone seems to assume that the unscrupulous parts of journalism will be the frivolous or jocular parts. This is against all ethical experience. Jokes are generally honest. Complete solemnity is almost always dishonest. The writer of the snippet merely refers to a frivolous and fugitive fact in a frivolous and fugitive way. The writer of the leading article has to write about a fact he has known for 20 minutes as though he has studied it for 20 years.