Network news accustoms audiences to assertion not argument. Over time, it reinforces the notion that politics is about visceral identification and apposition, not complex problems and their solutions. ... sound bites aren't very helpful. They can tell a voter what a candidate believes, but not why. And many issues are too complex to be freeze dried into a slogan and a smile. ... What's lost in a world in which everything's an ad? Perhaps the country that created the assembly line has simply found a more efficient way to do politics.