Authors:
  • Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.

    "The Mechanical Bride : Folklore of Industrial Man". Book by Marshall McLuhan, "Eye Appeal", p. 79-80, 1951.