Joseph Sugarman quote: You must become an expert on a product, service or...

You must become an expert on a product, service or anything you write about to really be effective.

Joseph Sugarman

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Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.30, John Wiley & Sons

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You must become an expert on a product, service or anything you write about to really be effective. - Joseph Sugarman

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