Using SROI to explore the value of our online question and answer service, askTheSite, helped us develop new mechanisms for speaking to young people and gain a real insight into the impact of our work. The project enabled us to demonstrate YouthNets commitment to robust impact measurement as well as our commercial approach to project evaluation. Perhaps most importantly, being able to assign a monetary value to askTheSite has enabled YouthNet to convey to current and potential funders how valuable the service is for both young people and the wider society in a language that they understand