Many people become self-conscious when they communicate. Whether it's writing or speaking, they are consumed by anxiety. Self-consciousness is an impediment to what is required to serve an audience effectively. One's goal must be to achieve audience consciousness. To put oneself in their place, to recognize that the value of any communication arises from how it is received by them, not by what it means to the author. Rather than learning a multiplicity of rules for speaking, for example, I would suggest that a focus on serving one's audience will simplify and clarify everything.
I attended law school, the progression into a career in corporate law was almost foreordained. I set about to craft a career reflective of my values. These included: public service, environmental protection, and leadership development. Trusting my instincts, following my heart, enabled me to create a calling that became a career.
Legal training has been quite useful in developing critical thinking. Whether one attains it in mathematics, philosophy or law, an analytic grounding can add great value in defining and confronting complex problems, or laying out a path to implement a vision.
Wal-Mart, with its legendary focus on customer value in terms of price, is innovating in sustainability. Now, we're beginning to see the mirror image, a convergence, as the not-for-profit sector is beginning to serve more effectively by applying private sector accountability and efficiencies to social needs. This reflects a rising recognition that to serve others best requires more than good intentions; it mandates a focus on real-world results. Bill Gates and Warren Buffett are among the most conspicuous advocates and representatives of this transformation.
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