Innovate, don't imitate. Set out to create a culture that is right for your organization, then work at making it happen.
When you focus on results, you will very seldom see a change in your culture. But, if you focus on a customer-centric culture, you will realize long-term results.
Organizational culture begins in HR. This means to hire for attitude and train for skill.
I would advise any startup to take the time to define their unique culture and work at making it a reality.
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