Advertising is like learning - a little is a dangerous thing.
Advertising is to a genuine article what manure is to land, - it largely increases the product.
Small does of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.
Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.
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