Let us be bold enough to ask ourselves as Christians whether the Church of the Lord Jesus in the United States has anything to say to our nation and its ideologies of materialism, possessiveness, and the worship of financial security. Are we courageous enough to be a sign of contradiction to consumerism through our living faith in Jesus Christ? Are we committed enough to his gospel to become a countercurrent to the drift?
The conversation of most middle-class Americans, we are told, revolves around consumption: what to buy, what was just bought, where to eat, the price of the neighbor's house, what's on sale this week, our clothes or someone else's, the best car on the market this year, where to spend a vacation. Apparently we can't stop eating, shopping, or consuming. Success is measured not in terms of love, wisdom, and maturity but by the size of one's pile of possessions.
The cultural propaganda embodied in two liquor advertisements, "Living well is the best revenge" and "Sip it with arrogance," have a curious, perhaps demonic appeal. Consumerism indeed has its own spirituality.
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