Make no small plans for they have no power to stir the soul.
There is nothing as likely to succeed as what the enemy believes you cannot attempt.
Never was anything great achieved without danger.
One of the great secrets of the day is to know how to take possession of popular prejudices and passions, in such a way as to introduce a confusion of principles which makes impossible all understanding between those who speak the same language and have the same interests.
It is just as difficult and dangerous to try to free a people that wants to remain servile as it is to enslave a people that wants to remain free.
Men are so stupid and concerned with their present needs, they will always let themselves be deceived.
Any man who tries to be good all the time is bound to come to ruin among the great number who are not good.
I desire to go to Hell and not to Heaven. In the former I shall enjoy the company of popes, kings and princes, while in the latter are only beggars, monks and apostles
Rome remained free for four hundred years and Sparta eight hundred, although their citizens were armed all that time; but many other states that have been disarmed have lost their liberties in less than forty years.
Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.
A battle that you win cancels all your mistakes.
One who deceives will always find those who allow themselves to be deceived.
For the great majority of mankind are satisfied with appearances, as though they were realities, and are often more influenced by the things that seem than by those that are.
The unarmed man is not just defenseless - he is also contemptible.
It is better to be loved rather than feared, or feared rather than loved? It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
You must know, then, that there are two methods of fighting, the one by law, the other by force: the first method is that of men, the second of beasts; but as the first method is often insufficient, one must have recourse to the second.
The leader should know how to enter into evil when necessity commands.
Never do an enemy a small injury.
Men in general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration.
Men are driven by two principal impulses, either by love or by fear.
The state is not an organism capable of bringing either moral or material improvements to the populace...but merely a vehicle of power for the men and party in power.
If you only notice human proceedings, you may observe that all who attain great power and riches, make use of either force or fraud; and what they have acquired either by deceit or violence, in order to conceal the disgraceful methods of attainment, they endeavor to sanctify with the false title of honest gains.
Gold will not always get you good soldiers, but good soldiers can get you gold.
The vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.
And what physicians say about disease is applicable here: that at the beginning a disease is easy to cure but difficult to diagnose; but as time passes, not having been recognized or treated at the outset, it becomes easy to diagnose but difficult to cure. The same thing occurs in affairs of state; for by recognizing from afar the diseases that are spreading in the state (which is a gift given only to the prudent ruler), they can be cured quickly; but when, not having been recognized, they are not recognized and are left to grow to the extent that everyone recognizes them, there is no longer any cure.
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