Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
I think at all social networks, be it Facebook or Twitter or whatever it is, there's an ecosystem that exist there. But there's also an ego system that exists there.
If Facebook gets your entire social graph, you don't necessarily want to share everything with your entire social graph. You might wanna parse that social graph. So there's a company called PASS that is a private social network that I personally use for my friends and my family.
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