When anesthesia was developed, it was for many decades routinely withheld from women giving birth, since women were "supposed" to suffer. One of the few societies to take a contrary view was the Huichol tribe in Mexico. The Huichol believed that the pain of childbirth should be shared, so the mother would hold on to a string tied to her husband's testicles. With each painful contraction, she would give the string a yank so that the man could share the burden. Surely if such a mechanism were more widespread, injuries in childbirth would garner more attention.
Once you've created a connection of empathy, rational arguments can play a supportive role.
If you just try to make rational arguments about why people should care about Congo and how 5 million people have died, then people tend not to be receptive. But once you've created a connection of empathy, rational arguments can play a supportive role.
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