Ivan Chermayeff Quotes

• Sometimes there is simply no need to be either clever or original.

  Ivan Chermayeff

  Clever, Design, Needs

  20 Copy quote

• Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

  Ivan Chermayeff

  Idaho, Design, Problem

  22 Copy quote

• A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

  Ivan Chermayeff

  Fashion, Long, Trends

  Source: www.printmag.com

  22 Copy quote

• Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

  Ivan Chermayeff

  Communication, Common Sense, Design

  21 Copy quote

• As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.

  Ivan Chermayeff

  People, Trying, World

  16 Copy quote

• Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.

  Ivan Chermayeff

  Hands, Design, Language

  16 Copy quote

• There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.

  Ivan Chermayeff

  Technology, Simple, Ideas

  Source: www.printmag.com

  10 Copy quote

• Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.

  Ivan Chermayeff

  Mean, Design, Bed

  Source: www.printmag.com

  11 Copy quote

• There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.

  Ivan Chermayeff

  Fashion, Self, Bridges

  8 Copy quote

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