What happens with fear is that probability doesn't matter very much. That is, once I have raised the possibility that something terrible can happen to your child, even though the possibility is remote, you may find it very difficult to think of anything else. Emotion becomes dominant.
People assign much higher probability to the truth of their opinions than is warranted.
An executive might have a very strong intuition that a given product has promise, without considering the probability that a rival is already ahead in developing the same product.
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