Buy art, build a museum, put your name on it, let people in for free. That's as close as you can get to immortality.
Art is the closest you can get to immortality, though it's a poor substitute - you're working for people not yet born - and people want it because it is brilliant. It ends up in museums anyway; the rich have to give it back to the people, it's their only option. There are no pockets in a shroud.
Immortality is really desirable, I guess. In terms of images, anyway.
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