I always think that fashion isn't just about clothes; it can be applied to anything.
Fashion is about having a point of view, a taste and a personality. For us we always felt we could apply our DNA really to anything but you have to do it if it's true to you, feels authentic. It has to be real.
You know, an iPhone is fashion everything is fashion.
In this [fashion] business you're living in the future a lot of the time.
I don't know if I'm all that famous. When I first started my idea of what a career in fashion would look like is very different to the reality now.
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