I think Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of ten or twenty million people as a corner store used to know about a customer base of a few hundred. In today's mass-merchandising world, that's largely gone; Amazon is trying to use computer technology to re-establish it.
PCMCIA - People can't memorize computer industries acronyms
Think about it. Right now, a whole generation of young (customers) in the United States has been brought up to take computers for granted. Pointing a mouse is no more mysterious to them than hitting the "on" button on the television is to their parents.
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