Grassroots organizing tends to be most available to big campaigns, but it's actually most useful to small ones. You can't win a presidential campaign without going on TV, but you can win a local election simply by organizing your community. NationBuilder levels the playing field.
The way to get people civically engaged, not just during the election but throughout the year, is to tap into Facebook and let them do it with their friends.
When all is said and done and the e-book is written about politics and the Internet, it is not going to be about the presidential election. It will be about the smaller elections in aggregate that have a huge effect on people's lives.
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