Build creative cultures, and work with purpose to unleash the creativity of your team. Creativity is the most valuable natural resource in any organization, yet it is often a resource that is largely untapped. The leaders that prioritize and invest in creative cultures will be the wall street darlings of tomorrow. In fact, they're the darlings of today (Facebook, Groupon, LinkedIn, etc).
To me, leadership is about first defining purpose. Why does a company exist and what problem does it solve for customers? How is it different than everyone else, and what difference do they plan to make in the world? Companies (and people) should be measured based on the impact they make in the world. If the purpose and solution are solid, the money will follow.
If organizations are focused on a purpose, something that will make the world a better place and leave a big impact, people can rally behind that mission. If a company is only about making money, it's hard to unleash passion. If there's a big WHY that the company is working to solve, passion will flow like the amazon.
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