At the end of the day, no amount of investing, no amount of clean electrons, no amount of energy efficiency will save the natural world if we are not paying attention to it - if we are not paying attention to all the things that nature give us for free: clean air, clean water, breathtaking vistas, mountains for skiing, rivers for fishing, oceans for sailing, sunsets for poets, and landscapes for painters. What good is it to have wind-powered lights to brighten the night if you can't see anything green during the day? Just because we can't sell shares in nature doesn't mean it has no value.
Golf has an ambivalent relationship with the environment. On one hand, it's a great preserver of open spaces. Golf doesn't pave the world - it helps to green the world. But the downside is, it uses a lot of fertilizer, pesticides and water. And this is in a world where we know that synthetic fertilizers and pesticides are toxic, and water is more and more scarce. Golf could do a lot more.
There is definitely global warming, and man is definitely contributing to it. Go out to, say, Montana and talk to some pretty conservative people, hunters and fishermen. They know that in the trout stream they fished when they were growing up, the trout are stressed because the water temperature is going up. They know the hunting season has been delayed because the snows are coming later, and therefore the elk aren't coming down from the mountains.
Water is our next great environmental challenge. It is the new oil. How are we going to preserve this sport unless we are designing and maintaining golf courses that are energy net zero, carbon net zero and water net zero? Or ideally, energy positive, carbon positive and water positive, where they are taking out more than they are using.
What if we're wrong and there is no climate change? Well, by doing everything possible to address it, we will still use less water, stimulate new energy savings and, in time, money-saving technologies, enjoy cleaner air, and preserve more forests and trees and animals.
I am always a little skeptical on the water thing because I have been hearing that for 30 years, but one year it's going to be true. With the rising populations, Yemen could be the first country in the world, or Sana'a the first major city in the world, to run out of water, that's from Yemeni hydrological engineers and the United Nations. Sooner or later, all of these people, from 7 to 9 billion, all of them want to live like America, will be consuming so much more water that some of the societies will hit a wall without more sustainable environmental practices.
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