I think leaders lead themselves, but leaders have ideas and maybe they're visionary ideas. Probably today, people would say Steve Jobs was a visionary because he invented this little gadget, the cell phone. But he didn't invent cell phones, and he didn't design the cell phone. He just took a couple of ideas and put them together, and no one else put those same ideas together as successfully as he did. But he had something that he was trying to do that intrigued him, and he could do it very well.
Humans are pack animals. In Biblical times, the great market cities in Europe or the United States, people want to be with other people. And in a way, the more that we're isolated, whether we're living on farms and we're only talking to our cell phone, the greater the need we have for group experience. So while people are saying that no one is going to go shopping because it's just inconvenient, and it's not as easy as buying online, why are people going to concerts? Why are people going to museums? Why are they going to sporting events?
I don't think I've invented anything. Henry Ford didn't invent the car, and Steve Jobs didn't invent the cell phone, and he didn't invent the digital revolution, but he could adapt, put things together in creative ways. So I think in what we do there's a lot of "let's try it and sees," whether it's a new color or a new style. But we didn't invent cosmetics or lingerie. How we market them - style, color - those are the things that we do, but it isn't pure creation. It's putting together ideas. I truly believe there's nothing really new in the world.
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