Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.
Usually, when we talk about creativity, it's about self-expression, which is great, but for work to be art or design, there has to be someone on the other end. The audience makes the work come alive.
Art is theft”) and Igor Stravinsky (“Lesser artists borrow, great artists steal”), I’ve always stolen from the people I admire – not plagiarized, mind you, but stolen bits of ideas and stylistic influences. If you steal widely enough, after all, your models are inevitably changed and the result is in the end completely yours. Kleon cites André Gide to this point, in a quotation I love: “Everything that needs to be said has already been said. But, since no one was listening, everything must be said again.
Art that only comes from the head isn't any good. Watch any good musician and you'll see what I mean.
That’s the thing you have to understand about the whole process of art (or the work that we do) – you’re only half of the equation. It’s an interaction between you and the person who’s going to experience the work. The person who’s going to experience the work is bringing just as much to it and is just as important as you are.
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