People have so many expectations when they go out on stage, so many wishes about what their night is going to be: if they're going to meet that person, have a fun time with their friends, have a good high, hear good music. People get drunk and turn into themselves in a way, and they go to experience some kind of emotion. But it's not always about fun. There's a destructive side to it. But I'm more into the empowerment of going out, because it's always been the place where I could be myself and get inspired. Even if I'm sad, dancing is a way to let stuff out.
I always felt like I could combine good pop songs that are easy for people to like with a real person and a real mind and integrity. So maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise. I try to be genuine. I try to be real. It's such a subjective thing, but I try to convey an emotion.
Having access to mobile phones and being able to document your own life brings people together. Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet. It's like our new feathers, our new face paint. We're still trying to find love and friendship and cool music, but now it's over the Internet.
I'm maybe not so anxious to be a successful pop artist. Of course I want people to like my music, but I know what the price of success can be, too. Basically, I'm happy as long as I can keep my freedom, so I'm so happy with the way things are at the moment. I get to be hands-on with details in every aspect of what I'm doing, but I also get to perform for a big audience.
People say, "I can't take you seriously because you're so young." But I think when you're young, what you feel is more pure.
I don't think of myself as just a pop artist, but someone who knows she has a bigger meaning. I'm not doing this for myself; I'm doing this because it's my destiny.
My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.
Commercial music is music that a lot of people connect to at the same time, but that doesn't mean it has to be something shallow or without personality.
The music industry is such a huge machine. There are still a lot of good people in it, but the character of the industry and the culture of the industry is very fast.
Sometimes I write songs that just come out in a pop format because I grew up on melody and these amazing artists during the 80s. It's my tradition and it's something that I can't really control.
When I'm in the studio, I become a total nerd.
Even if I'm sad, dancing is a way to let stuff out.
Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet.
Having access to mobile phones and being able to document your own life brings people together.
Prince is king to me. As this half-naked, short black guy who looked like a girl in the 70s and 80s, he was talking about women in a way that was very unusual because he didn't objectify them.
All the big pop acts that I've been into over the years - whether it's ABBA or Prince - managed to combine amazing melodies and honest human emotion. But coming out of the super-super-commerical pop industry in the 90s, maybe people forgot about the fact that pop music can do both of those things.
I try to be genuine. I try to be real. It's such a subjective thing, but I try to convey an emotion.
Maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise.
I always felt like I could combine good pop songs that are easy for people to like with a real person and a real mind and integrity.
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