Donald Trump has never tried to reach out to all the American people, he never uses the language of unity, he doesn't try to charm or persuade. He just says, thanks to the people who voted for me and the rest of you are losers.
What is the appeal of Trump, really? It's nostalgic: "Make America great again." Like European nationalists, he has a vision of a "real" America, one which predates globalization, immigration, feminism, the civil rights movement and technological change, an imaginary 1950s to which we can now return. That is actually not very different from the kind of language that Marine Le Pen uses, or parts of the Brexit movement.
Putin imagined it would be different. So, like many Russian leaders before him, he imagined that Ukraine was basically Russia, but they speak with a funny accent. Actually, it's not Russia; it has a different identity. It has a very different language. Russians don't automatically understand Ukrainian. And, in particular, the way Ukraine has developed over the last two decades is different from the way Russia has developed.
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