The digital revolution is forever. They put importance on that option as well. With Amazon, you're getting the best of both worlds, with a whole new playing field.
We live in a society right now which is the last phase of the ecosystem in terms of the old entertainment value, or the old entertainment construction, which is we've gone down to this instant gratification, instant numbers, instant understanding, instant. But it's like the exact - it has perfected itself to the instant click, when, in a way, creativity originates as a much more complex beast. So we now have to reinvent a new canvas where we can indulge in it. And that's where the digital revolution creates a whole new ecosystem of entertainment.
In the end, we're just showmen. But, I think that it's an important factor. Not to be anything else but clear about that - for me, creativity is an important part of our evolution. Art has probably done more good for the world than war. But they're equally powerful. They both create revolutions.
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