The disappearance of the heroic ideal is always accompanied by the growth of commercialism. There is a cause-and-effect relationship here, for the man of commerce is by the nature of things a relativist; his mind is constantly on the fluctuating values of the marketplace, and there is no surer way to fail than to dogmatize and moralize about things.
Many of us who read the literature of social science as laymen are conscious of being admitted at a door which bears the watchword "scientific objectivity" and of emerging at another door which looks out upon a variety of projects for changing, renovating, or revolutionizing society. In consequence, we feel the need of a more explicit account of how the student of society passes from facts to values or statements of policy.
The most likely way to kill a tradition is to over-formalize it, which is to carry it on in the same way after everyone has ceased to defer to it. The way to revive it is to show that it has grown out of and is still related to our most cherished values. But this requires radical insight and the stripping away of many things which are mere accretions.
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