One of the big changes in politics has been because families, individuals, have felt worried, insecure... worried about the economy, worried about their jobs, worried about their kids' futures... actually the disconnect between the public and media discourse and people's everyday concerns has become bigger not smaller.
We need to reach out to small 'l' liberal voters who have a modern outlook on life, who want a party that is hard-headed on the economy - more credible on the economy than Labour - but more socially progressive and fairer than the Conservatives.
One of the best ways to make growth personal is to give employees a share in their firm, a real incentive to go the extra mile, more of a 'John Lewis Economy' if you like...We know that firms where employees are engaged and own a stake do at least as well as other companies in the good times and have performed even better in recent bad times. Expanding and recruiting at a much faster rate and achieving better productivity...So, why do they make up just 2% of our business landscape?
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