Guy Cook Quotes

• In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using.

  Guy Cook

  Mail, Watches, Labels

  Guy Cook (2001). “The Discourse of Advertising”, p.1, Psychology Press

  6 Copy quote

• Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.

  Guy Cook

  Advertising, Tradition, Young

  Guy Cook (2001). “The Discourse of Advertising”, p.6, Psychology Press

  4 Copy quote

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