Yvon Chouinard Quotes About Goals

Quotes about: Goals

• The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.

  Yvon Chouinard

  Spiritual, Climbing, Goal

  Yvon Chouinard (2016). “Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual”, p.211, Penguin

• ...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

  Yvon Chouinard

  Business, Wind, Goal

• ...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.

  Yvon Chouinard

  Business, Real, Hunting

• While our managers debated what steps to take to address the sales and cash-flow crisis, I began to lead week-long employee seminars in what we called Philosophies. We'd take a busload at a time to places like Yosemite or the Marin Headlands above San Francisco, camp out, and gather under the trees to talk. The goal was to teach every employee in the company our business and environmental ethics and values.

  Yvon Chouinard

  Business, Philosophy, Cash Flow

• At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

  Yvon Chouinard

  Goal, Masters, Patagonia

  Yvon Chouinard (2006). “Let My People Go Surfing: The Education of a Reluctant Businessman”, p.160, Penguin

• You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in 6,000 feet of fixed ropes, and have one Sherpa pulling you and another pushing you. ... The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.

  Yvon Chouinard

  Spiritual, Feet, Climbing

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