William McDonough Quotes About Design

Quotes about: Design

• And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?

  William McDonough

  Nature, Food, Writing

• Designing renders visible our hopes and dreams. It is the first signal of human intentions.

  William McDonough

  Dream, Design, Firsts

• If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

  William McDonough

  Motivation, Inspiration, Humility

• Design is inherently optimistic. That is its power.

  William McDonough

  Optimistic, Design

• To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

  William McDonough

  Mean, Design, Understanding

• You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.

  William McDonough

  Inspiring, Water, Design

• If design is the first signal of human intention.

  William McDonough

  Design, Firsts, Intention

  "Seven Steps to Doing Good Business". www.inc.com. November 1, 1993.

• Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do.

  William McDonough

  Nature, Taken, Animal

  William McDonough, Michael Braungart (2010). “Cradle to Cradle: Remaking the Way We Make Things”, p.16, Macmillan

• I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.

  William McDonough

  People, Design, Half

  Source: www.triplepundit.com

• If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

  William McDonough

  Thinking, Design, Forever

  "William McDonough: Godfather of Green". WNYC Studio 360, March 18, 2008.

• I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.

  William McDonough

  Thinking, Order, Design

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