Jakob Nielsen Quotes - Page 2

Quotes about:

• The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.

  Jakob Nielsen

  Empowering, World, Environment

  Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub

  22 Copy quote

• Compared to 1999...we cannot quite declare victory, but we can declare progress.

  Jakob Nielsen

  Interesting, Victory, Progress

  7 Copy quote

• The best Web sites are better than Reality.

  Jakob Nielsen

  Reality, Site

  12 Copy quote

• If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.

  Jakob Nielsen

  Design, Support, Site

  "GE brings customer service to light" by Dana Gardner, www.cnn.com. October 12, 1999.

  8 Copy quote

• Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

  Jakob Nielsen

  Memories, Use, Information

  "10 Usability Heuristics for User Interface Design". Article by Jakob Nielsen, www.nngroup.com. January 1, 1995.

  15 Copy quote

• Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.

  Jakob Nielsen

  Two, Use, Host

  4 Copy quote

• Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.

  Jakob Nielsen

  Errors, Progressive, Used

  "Progressive Disclosure". www.nngroup.com. December 4, 2006.

  23 Copy quote

• Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

  Jakob Nielsen

  Mean, Errors, Simplicity

  Jakob Nielsen, Hoa Loranger (2006). “Prioritizing Web Usability”, p.519, Pearson Education

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• Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.

  Jakob Nielsen

  Engineering, Years, Cost

  18 Copy quote

• What we learned is money doesn't grow on trees.

  Jakob Nielsen

  Tree, Grows

  4 Copy quote

• Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

  Jakob Nielsen

  Apples, Copying, Window

  6 Copy quote

• People have to want to change before there's any chance of helping them do so.

  Jakob Nielsen

  Inspirational, People, Want

  4 Copy quote

• The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.

  Jakob Nielsen

  Attitude, Years, People

  16 Copy quote

• ...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

  Jakob Nielsen

  Book, Simplicity, Humanity

  Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub

  9 Copy quote

• Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.

  Jakob Nielsen

  Diversity, Connections, May

  4 Copy quote

• Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.

  Jakob Nielsen

  Errors, Design, Messages

  "10 Usability Heuristics for User Interface Design". www.nngroup.com. January 1, 1995.

  7 Copy quote

• Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.

  Jakob Nielsen

  Tasks, Documentation, May

  Jakob Nielsen (1994). “Usability Engineering”, p.20, Elsevier

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