I already am eating from the trash can all the time. The name of this trash can is ideology. The material force of ideology makes me not see what I am effectively eating.
Ideology today is unfreedom which you sincerely personally experience as freedom.
Ideology is a certain unique experience of the universe and your place in it, to put it in standard terms, which serves the production of the existing power relations and blah blah blah.
For me, ideology is defined only by how the coordinates of your meaningful experience of the world, and your place within society, relate to the basic tensions and antagonisms of social orders.
You can be a fanatical millennialist religious mystic, and you are, in a certain way, not outside of ideology. Your position can be that of perfectly describing the data and nonetheless your point is ideological.
The minimum necessary structuring ingredient of every ideology is to distance itself from another ideology, to denounce its other as ideology.
Confucius was not so much a philsopher as a proto-ideologist: what interested him was not metaphysical Truths but rather a harmonious social order within which individuals could lead happy and ethical lives. He was the first to outline clearly what one is tempted to call the elementary scene of ideology, its zero-level, which consists in asserting the (nameless) authority of some substantial Tradition.
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