Caramels are only a fad. Chocolate is a permanent thing.
I didn't follow the policies of those already in the business. If I had, I would never have made a go of it. Instead, I started out with the determination to make a better nickel chocolate bar than any of my competitors made, and I did so.
I believed that, if I put a chocolate on the market that was better than anyone else was making, or was likely to make, and keep it absolutely uniform in quality, the time would come when the public would appreciate it and buy it.
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