Creativity comes from constraint.
Creativity is a renewable resource.
Creativity is an infinitely renewable resource - you are not going to run out of it - so don't be afraid to use it.
I think we definitely want to focus on the simplicity aspect because it's something that's built into the culture even here at Twitter. Constraints inspire creativity.
I mean, even when it's really simple, there's so much amazing beautiful creativity that can come out of that.
Creativity is a renewable resource. Challenge yourself every day. Be as creative as you like, as often as you want, because you can never run out. Experience and curiosity drive us to make unexpected, offbeat connections. It is these nonlinear steps that often lead to the greatest work.
When I studied graphic design, I learned a valuable lesson: There's no perfect answer to the puzzle, and creativity is a renewable resource.
Constraint inspires creativity
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