A person of character seeks true happiness in living a life of purpose and meaning, placing a higher value on significance than success.
To separate the purpose of a business from the purpose of people who are in the business is, I think, not a good thing.
A certain formula for an unhappy life is pursue someone else's definition of success. Until you define your own goals and purposes your life is not your own and there can be no sense of fulfillment no matter how much you achieve.
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