If language is lost, humanity is lost. If writing is lost, certain kinds of civilization and society are lost, but many other kinds remain - and there is no reason to think that those alternatives are inferior.
When you think intensely and beautifully, something happens. That something is called poetry. If you think that way and speak at the same time, poetry gets in your mouth. If people hear you, it gets in their ears. If you think that way and write at the same time, then poetry gets written. But poetry exists in any case. The question is only: are you going to take part, and if so, how?
To design things means to interfere with things: to think of how they might be and to alter how they are. Design is to making as writing is to speech: it is an ordinary physical activity pushed to a conscious edge. That interference with the given world can still be founded on admiration. Where it is not, what is the point of designing at all?
Literature in the written sense represents the triumph of language over writing: the subversion of writing for purposes that have little or nothing to do with social and economic control.
Typographic style is founded not on any one technology of typesetting or printing, but on the primitive yet subtle craft of writing.
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