US Cycling is doing a lot now with camps in different towns or different regions, but I think a great place, and I'm not sure how much it's been hit, is camps for people that are involved in other sports. Why not put on camps for high school kids that are cross-country runners, because those are the some of the best cyclists.
I think that with some education there are real possibilities at the high school and college level, but more so at the college level, to bring people into cycling.
In high school you just kind of go with it, you belong to a sport and you're lettering and there is a very social part. With cycling, a lot of people will steer away because you can't letter, and lettering is still cool and it's very important for scholarships and other stuff.
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