Having two identities for yourself is an example of a lack of integrity.
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
In a recent survive of Millennials around the world asking what most defines our identity, the most popular wasn't nationality, ethnicity or religion. It was "citizen of the world." That's a big deal. Every generation expands the circle of people we consider one of us. And in our generation, that now includes the whole world. This is the struggle of our time. The forces of freedom, openness, and global community against the forces of authoritarianism, isolationism, and nationalism - forces for the flow of knowledge, trade, and immigration, against those who would slow them down.
The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.
The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly. Having two identities for yourself is an example of a lack of integrity.
If you're always under the pressure of real identity, I think that is somewhat of a burden.
Every application will be designed from the ground up to use real identity and friends.
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