I understand culture. I am the nucleus.
I think what Kanye West is going to mean is something similar to what Steve Jobs means. I am undoubtedly, you know, Steve of Internet, downtown, fashion, culture. Period. By a long jump. I honestly feel that because Steve has passed, you know, it's like when Biggie passed and Jay-Z was allowed to become Jay-Z.
We culture. Rap is the new rock 'n roll. We the rockstars. It's been like that for a minute, Hedi Slimane!
I think that’s a responsibility that I have, to push possibilities, to show people, this is the level that things could be at. So when you get something that has the name Kanye West on it, it’s supposed to be pushing the furthest possibilities. I will be the leader of a company that ends up being worth billions of dollars, because I got the answers. I understand culture. I am the nucleus.
There would have been no Beats deal without the Samsung deal. It showed the number one company the importance of connecting with culture.
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