Tell your readers to use it or lose it. If you don't use your muscles, they get weak. If you don't use your mind it begins to fail.
There is a distinction between failing and being a failure. Few things are learned in life without failing at least once. Did you learn to roller skate without falling a few times? Did you learn to ride a bike without losing your balance? Chances are you didn't. You may have wanted to do those things so intensely that you quickly put unsuccessful attempts behind you and kept trying. Soon you acquired the skill to do the thing you wanted. Even though in the process of learning you may have failed many times, you were not a failure. "Failing" simply became an open door to try again.
When we have no goal, or when our vision of the goal is obscured, we may lose our sense of purpose. Even when we've prepared ourselves well and have an aptitude for a given activity, poorly directed efforts can rob us of vital energy. We can spend a great deal of our time, money, and other resources running around in circles. Unless we create specific goals that match our purpose in life and unless we keep a clear vision of these goals, we may eventually falter and fail.
If a business is not ethical, it will fail, perhaps not right away but eventually.
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