The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
If the item of stolen property had been anything other than a book, it would have been confiscated. But a book is different - it is not just a material possession but the pathway to an enlightened mind, and thence to a well-ordered society.
Any property that's open to common use gets destroyed. Because everyone has incentive to use it to the max, but no one has incentive to maintain it.
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