The art of advertising - untruthfulness combined with repetition.
The language of salesmanship was no doubt born with the first fashions in fig leaves in the garden of Eden. A strange concept has grown around it: if something is to be sold, inaccuracy is not immoral. Hence the art of advertisement - untruthfulness combined with repetition.
Christmas, in fact, is not an external event at all, but a piece of one's home that one carries in one's heart: like a nursery story, its validity rests on exact repetition, so that it comes around every time as the evocation of one's whole life and particularly of the most distant bits of it in childhood.
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