I don't know what it is about human beings but most of us really like reading about or observing sexual tension and romance. It's just so much fun. I don't know if there is some Darwinian thing in us that really responds to that, but I think the most memorable scenes to me in books and movies are the ones where a couple is about to kiss.
I feel like people who criticize authors for being self-promotional fail to recognize that a lot of times their ability to continue writing hinges on sales and recognition. Some of it is for fun, some of it is for ego, but a lot of it is just writers trying to ensure longevity to their career.
Even more than getting compliments on social media, what I love is when some random stranger says something very funny or insightful about my books, often in 140 characters or less! It's a very casual, low-stakes, non-burdensome way of connecting that I think is fun for both the writer and the reader. And there are a lot of clever people out there who have no connection to publishing.
The best part of being a writer for me is immersing myself in a fictional world, which is the opposite of being on social media. At the same time, if no one ever read my work, if I was writing solely for myself, I bet it would be lonely and a lot less fun.
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