And in situations where a man and a woman each receive negative feedback, the woman's self-confidence and self-esteem drop to a much greater degree. The internalization of failure and the insecurity it breeds hurt future performance, so this pattern has serious long-term consequences.
Go to a playground: Little girls get called 'bossy' all the time, a word that's almost never used for boys. And that leads directly to the problems women face in the workforce. When a man does a good job, everyone says, 'That's great.' When a woman does that same thing, she'll get feedback that says things like, 'Your results are good, but your peers just don't like you as much' or 'maybe you were a little aggressive.'
When we get feedback on women, we ask, "Is that real or is that the gender bias at play?" Everyone could start doing that today and I think we'd see really big results.
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