No matter how much it's growing, the Internet still is a pretty specific demographic. It doesn't necessarily represent the general populace.
We started out on the Internet, so I've been reading what people had to say about stuff since we were getting mean comments on iFilm, before we even had our site going. People are really, really rough on the web - that's their right, that's the whole point of it - but sometimes it can be a little bit brutal.
No matter how much it's growing, the Internet still is a pretty specific demographic. It doesn't necessarily represent the general populace. There is stuff that is blown up on the Internet that isn't hugely successful with the entire world, and vice versa. I don't put a tremendous amount of stock in it, but at the same time, you always want people to like what you're doing. Certainly, to have come from an Internet background, we want to stay faithful and have people be supportive and happy with what we're doing.
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