Glamour cannot exist without personal social envy being a common and widespread emotion.
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
The happiness of being envied is glamour. Being envied is a solitary form of reassurance. It depends precisely upon not sharing your experience with those who envy you. You are observed with interest but you do not observe with interest - if you do, you will become less enviable. In this respect the envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power. The power of the glamorous resides in their supposed happiness: the power of the bureaucrat in his supposed authority.
The envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
Glamour cannot exist without personal social envy being a common and widespread emotion. The industrial society ... recognises nothing except the power to acquire ... No other kind of hope or satisfaction or pleasure can any longer be envisaged within the culture of capitalism.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends
or simply: